The 'I And Love And You' Packaging Allows For Easy Brand Recognition

'I And Love And You', a company that offers natural pet care products, is using color-coding and iconography to attract the attentions of pet owners and make the packages stand out.

The packaging features a base color -- white for dogs and silver for cats -- as well as special top and bottom banner colors, such as green for raw food and purple for kibble. There are additional colors for the recipe flavors -- red for beef, blue for seafood, orange for poultry and so on.

Ultimately, the goal of packaging for any product is to make it stand out, and the packaging schemes for 'I And Love And You' certainly achieve that. This new packaging is bold and eye-catching and does a fine job conveying the central attractions of the product.