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Undercover Pools (UPDATE)

The Hydrofloors Sneaks Water Fun Indoors

— March 9, 2010 — Art & Design
Hydrofloors are one awesome innovation. Now you don't have to sacrifice a room in your home to own a swimming pool. The vertically movable floors of the Hydrofloors allow you to have a usable room when the pool is not in use!

Furthermore, watching your floor transform into a pool is too amazing. Go to the reference links provided if you're curious to see these Hydrofloors in action.

Implications - Consumers today experience a wide range of desires and wants, which can often lead to tasking assignments for businesses. Corporations will benefit by designing products that can be used or accessed at the discretion of the consumers. In doing so, consumers will have a dual function product as well as the option to choose when and for long they wish to operate the object.
Trend Themes
1. Vertically Movable Floors - Disruptive innovation opportunity: Designing products with dual functionality that can be used or accessed at the discretion of consumers.
2. Home Swimming Pools - Disruptive innovation opportunity: Creating innovative solutions to allow homeowners to have swimming pools without sacrificing a whole room in their homes.
3. Transformative Home Environments - Disruptive innovation opportunity: Developing products that can transform living spaces to provide different functionalities, catering to the diverse desires and wants of consumers.
Industry Implications
1. Interior Design - Disruptive innovation opportunity: Integrating transformative elements into interior design to create flexible and multi-functional living spaces for consumers.
2. Home Improvement - Disruptive innovation opportunity: Offering innovative solutions and technologies for homeowners to enhance their living environments without major structural changes.
3. Recreational Equipment - Disruptive innovation opportunity: Developing new products and designs for recreational equipment that provide unique user experiences and cater to varying consumer needs and preferences.
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