Oversized S'Mores Pockets

Hunt Brothers Pizza's 'MEGA S'mores' Put a New Spin on a Campfire Treat

While most people know hot pockets as easy-to-make food items that are often filled with cheese, Hunt Brothers Pizza is putting a fresh spin on these snacks with its all-new 'MEGA S'mores.' The MEGA S'mores also introduce a new take on a classic campfire treat, featuring an oversized soft graham cracker crust that's filled with marshmallows and real milk chocolate from Hershey's.

As Hunt Brothers Pizza has a large presence in the convenience store industry, these new easy-to-bake snacks are set to offer consumers a taste of a classic treat must ordinarily be cooked over a campfire.

This Hunt Brothers Pizza product is a perfect example of how one aspect of a product—in this case, size—can be used to introduce a familiar treat in an entirely new way.

Oversized S'mores
Explore the trend of oversized S'Mores, offering a fresh spin on a classic campfire treat.
Convenience Store Snacks
Discover the trend of easy-to-bake snacks in the convenience store industry, providing consumers with a taste of campfire treats on the go.
Innovative Food Packaging
Uncover the trend of using unique packaging, like oversized graham cracker crust, to introduce familiar treats in a new way.

Where This Applies

Convenience Store
The convenience store industry has the opportunity to offer innovative and convenient snacks, like oversized S'Mores, to attract customers.
Food Manufacturing
Food manufacturers can explore new packaging designs, such as oversized crusts, to create unique and eye-catching products.
Campfire Treats
The campfire treat industry can adapt classic recipes, like S'Mores, to appeal to modern consumers by offering innovative variations like oversized versions.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 72%
Freshness 8%

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