Hummus-Stuffed Bites

The Modern Pod is Bringing Innovation to the Hummus Snack Category

Hummus snacks became popularized as healthy source of fiber, protein, vitamins and minerals—but most people love eating the creamy garbanzo bean dip for its flavor. While many brands are focused on creating exotic flavors that take inspiration from global cuisine or even dessert flavors, The Modern Pod Company is setting itself apart as a producer of unique hummus snacks.

Rather than offering a hummus spread by the jar, The Modern Pod Company specializes in the production of Hummus Pods, which feature a crispy baked crust that protects a soft interior of hummus.

These bite-sized "snacketizers" come in three bold flavor combinations, including: Zesty Lemon, Smoky Chipotle, and Sriracha Lime. Naturally, the hummus filling is made with homegrown chickpeas, extra virgin olive oil and a blend of spices for flavor.

Unique Hummus Snacks
There is an opportunity to create innovative hummus snacks that offer a unique twist on traditional flavors.
Crispy Baked Crust
Developing snacks with a crispy baked crust that encases a soft hummus interior can provide a new texture experience for consumers.
Bold Flavor Combinations
Exploring bold and unexpected flavor combinations in hummus snacks can attract adventurous consumers seeking unique taste experiences.

Industries Being Reshaped

Snack Food
The snack food industry can innovate by incorporating hummus into their product offerings, tapping into the growing demand for healthier snack options.
Plant-based Foods
The plant-based foods industry can explore incorporating hummus snacks as a convenient and delicious way to deliver protein and nutrients to consumers.
Dips and Spreads
The dips and spreads industry can disrupt the market by introducing hummus snacks as a convenient alternative to traditional spreads, appealing to busy consumers.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 19%
Freshness 8%