Dunkin' will open a one-day pop-up in New York City at 213 Bowery Street on June 21st to give away free 'Human Charger' kits. The kits come with a 'Shot in the Dark can,' a "reusable sipping device," and a manual.
The campaign is international and partnered with the sampling brand 'Send Me a Sample.' For those who do not live in New York City, consumers can ask their Google Assistant or Amazon Alexa to receive their own caffeinated beverage. Customers can simply say to their AI assistant: "Ask send me a Sample for Dunkin’ Shot in the Dark." Within a few days, customers should receive a free Shot in the Dark can, however, the manual and sipping device will not be included. The beverage comes in three flavors including 'Vanilla,' 'Caramel,' and 'Mocha.'