Streaming network Hulu is promoting its ad-free service through a seemingly uncharacteristic method -- advertisements. The spot ads are essentially commercials for a non-commercial service. The clever and humorous ads are all short, entertaining and most importantly, informative.
All the ads are self-referential and are a smart way to kick off a new service. The ad features a commercial director who turns the camera on himself to talk to the audience in a rather bleak, apocalyptic setting.
Streaming services like Hulu have been chasing Netflix for online supremacy, and going the ad-free route may be a smart move. One of Netflix's strengths is the lack of commercials and this option from Hulu is only a few dollars more. Perhaps these ads about ad-free services will help give Hulu a boost.