The Hudson's Bay Book will encompass the history of the 300 years that the company has been around for. From the early days of fur traders and settlers to the current fashion leaders they are today, the vast history of the company is intertwined with Canadian history.
Available in May 2011 from the publishing company Assouline, the Hudson's Bay Book will include over 200 illustrations that will take you through the company's ongoing journey. From bushy fur pelts to Olympic outfits, the Hudson's Bay Book will show you all this company is about.
Key Themes Behind This Trend
- Historical Narratives
- Opportunity for brands to explore the history of their company or industry in a way that resonates with consumers through story-telling.
- Brand Legacy Promotion
- Opportunity for brands to leverage their long standing history to connect with consumers and promote continuity of the brand through the years.
- Multi-media History
- Opportunity for brands to create interactive, multi-media experiences that educate consumers on their history and engage them through technology.
Where This Applies
- Retail
- Opportunity for retailers to showcase their brand history and evolution through impactful multi-media experiences that connect with modern consumers.
- Publishing
- Opportunity for publishers to explore the history of brands, industries and notable figures through historical narratives that engage with audiences and offer a unique perspective on the past.
- Fashion
- Opportunity for fashion brands to share the story of their evolution as a brand through a multi-media experience that connects with consumers and showcases their progress over time.
