Seth Rogen's Houseplant brand boasts colorful cannabis packaging that is reminiscent of VHS boxes with color-coordinated slide-out sleeves. The brand's products include whole sativa, hybrid and indica buds, each of which can easily be identified by a different color that represents its essence—the energizing sativas are branded with bright, uplifting yellow and orange colors and the mellowing indicas are sold in packages with soothing purple tones.
Each aesthetically packaged cannabis product is also identified by a jar of a corresponding color and a different kind of arrow graphic that's filled in with lines to provide a visual representation of its effects.
Houseplant is passionate about supporting various advocacy groups, including the Canadian Cannabis Amnesty, The Drug Policy Alliance, NORML and more.
Why This Trend Is Growing
- Retro Packaging
- Opportunity to incorporate nostalgia-inspired packaging for various products, especially in the cannabis industry.
- Color-coordinated Products
- Opportunity to differentiate product lines and simplify product identification through visually distinctive product color schemes.
- Visual Representation of Product Effects
- Opportunity to incorporate visual design elements that effectively communicate the various effects of products.
Industries Being Reshaped
- Cannabis
- Opportunity to differentiate cannabis products and create brand identity through visually appealing and distinct packaging.
- Consumer Goods
- Opportunity to differentiate products through visually distinctive brand elements, particularly through packaging design.
- Advocacy Groups
- Opportunity to support advocacy groups and social causes through product messaging and brand identity.
