You may find a house with no kitchen in some parts of the world, but in North America, often times this room is the heart of the home. In 'Ben's Beginners,' Uncle Ben's set up a prank to show prospective buyers a property that was lacking a kitchen. The faux real estate agent reasoned that cooking has been on the decline since so many people often indulge in takeout and that some kids can't even spell the word "oven."
Most people are taken aback by the fact that this house has absolutely no cooking space. With this stunt, Uncle Ben's wants to instill the importance of cooking, since one in four parents never cook with their children, meaning that they are far less likely to know the value of a meal that's prepared with love at home.
What's Driving This Trend
- Decline of Home Cooking
- Opportunity for businesses to innovate products or services that encourage and facilitate home cooking in order to combat the decline in home-cooked meals.
- Promotion of Cooking Education
- Opportunity for businesses to offer cooking classes or online tutorials to educate and inspire individuals and families to cook at home.
- Importance of Family Meals
- Opportunity for businesses to create products or experiences that promote and encourage family mealtime, emphasizing the value of cooking and eating together.
Who This Affects Most
- Food Delivery Services
- Opportunity for food delivery services to partner with cooking brands or offer meal kits that encourage customers to cook at home instead of ordering takeout.
- Kitchen Appliance Manufacturers
- Opportunity for kitchen appliance manufacturers to develop innovative, user-friendly appliances that make home cooking more convenient and enjoyable.
- Cooking and Recipe Websites/apps
- Opportunity for cooking and recipe websites/apps to provide easy-to-follow, healthy, and time-saving recipes and meal planning tools to encourage more home-cooked meals.
