Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,755 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,260 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,260 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,755 cutting edge ideas.

Hot Spring-Inspired Snacks

Kit Kat's Regional Treats are Inspired by Popular Hot Springs Snacks

— February 20, 2018 — World
Kit Kat recently expanded upon its regionally inspired product line with a new variety that takes inspiration from popular Japanese hot spring snacks.

The Kit Kat Mini Onsen Manju flavor takes cues from the flavor of the red bean paste that is commonly sold at hot springs in the region. The steamed bun-inspired chocolate bars even emulate the look of the buns with a light-colored chocolate exterior and stripes of red bean powder between wafers.

In keeping with the theme of these snacks, the new Kit Kat treats are exclusively available at select hot springs locations across Japan. Additionally, the pouch packaging for the confection references the 100 Views of Cats products that have become popular souvenirs.


Image Credit: Nestle Japan
Trend Themes
1. Regional-inspired Snacks - Creating snacks inspired by regional flavors and culinary traditions opens up opportunities for unique and localized products.
2. Innovative Packaging Designs - Designing packaging that references popular cultural icons or tourist souvenirs adds an extra layer of appeal to products.
3. Collaborations with Local Businesses - Partnering with local businesses, such as hot springs or tourist destinations, allows brands to tap into the existing customer base and create exclusive products.
Industry Implications
1. Confectionery - The confectionery industry can leverage regional-inspired flavors and innovative packaging designs to attract customers seeking unique and interesting treats.
2. Travel and Tourism - Hot springs and tourist destinations can collaborate with brands to create exclusive products that highlight the local culture and offer memorable souvenirs.
3. Packaging and Design - The packaging and design industry can explore the opportunity of creating custom packaging designs that reference popular cultural icons or tourist souvenirs.
1.5
Score
Popularity
Activity
Freshness