Piano-Shaped Turntables

The Horo WJE168 is a Tunable Instrument that Fiddles with Records

The Horo WJE168 is a unique and beautiful take on the traditional turntable--a record player that looks as though it belongs in another era. Shaped like a piano with a violin bow-like tonearm, it is a musical instrument masterpiece.

Designed by Luigi Pasqualini, the Horo WJE168 turntable is built by special order for each customer. If it wasn't priced at about $41,000, I would have believed that music aficionados across the globe were lined up around the corner so that they may place an order for this spectacular invention.

Piano-shaped Turntables
The trend of designing turntables with the shape and aesthetic of a piano offers a unique and visually striking experience for music enthusiasts.
Customizable Instruments
The trend of creating instruments that are built by special order allows customers to have a personalized and tailor-made musical experience.
Masterpiece Musical Instruments
The trend of combining exceptional craftsmanship with musical instruments showcases the artistic and innovative possibilities in the world of music.

Industries Being Reshaped

High-end Audio Equipment
The high price point of the Horo WJE168 turntable suggests disruptive innovation opportunities in the luxury audio equipment market.
Bespoke Instrument Manufacturing
The custom-built nature of the Horo WJE168 turntable presents disruptive innovation opportunities for companies specializing in creating personalized instruments.
Artistic Home Decor
The piano-shaped turntable represents a disruptive innovation opportunity in the home decor industry, combining functionality with artistic design.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 65%
Freshness 8%