Honey Monster Puffs' Branding Has Been Revamped

 - Apr 10, 2017
References: robot-food & thedieline
The UK-based cereal manufacturer Brecks enlisted the creative agency Robot Food to redesign the packaging for its popular cereal Honey Monster Puffs.

The brand's previous labeling and imagery was similar in style to its new one, but is now much cleaner and able to convey its message and purpose with less clutter. The Honey Monster Puffs feature a large image of a "monster" that is happily gazing upon a bowl of the cereal, while the monster says in a speech bubble that the cereal has a new recipe.

The branding is able to appeal to children for its use of playful characters, while simultaneously appealing to parents with its high fiber content and relatively wholesome ingredients.