The UK-based cereal manufacturer Brecks enlisted the creative agency Robot Food to redesign the packaging for its popular cereal Honey Monster Puffs.
The brand's previous labeling and imagery was similar in style to its new one, but is now much cleaner and able to convey its message and purpose with less clutter. The Honey Monster Puffs feature a large image of a "monster" that is happily gazing upon a bowl of the cereal, while the monster says in a speech bubble that the cereal has a new recipe.
The branding is able to appeal to children for its use of playful characters, while simultaneously appealing to parents with its high fiber content and relatively wholesome ingredients.
What Makes This Trend Stand Out
- Simplified Packaging Design
- Opportunity for cereal manufacturers to revamp their packaging and create cleaner, more impactful designs.
- Interactive Branding
- Potential for brands to engage consumers through playful characters and storytelling on cereal packaging.
- Healthy Messaging
- Chance for cereal brands to highlight nutritious ingredients and health benefits to appeal to health-conscious parents.
Sectors Adopting This
- Food Packaging
- Disruption potential in the food packaging industry to create more visually appealing and informative designs for cereal products.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to develop interactive and captivating branding strategies for cereal manufacturers.
- Health Food Industry
- Potential for the health food industry to leverage cereal products as a healthy and nutritious breakfast option for families.
