Honest to Goodness is a Purpose-Driven Vegan Creamer
Grace Mahas — March 16, 2021 — Social Good
References: honestogoodness
Honest to Goodness is a plant-based, ethically-sourced coffee creamer with a mission to give back to the communities where its ingredients are sourced. The new brand’s initial product line includes three mouthwatering flavors – Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla Bean, and Himalayan Salted Caramel.
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,” said Olivia Sanchez, VP of Marketing for Coffee Creamers at Danone North America. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making measurable, positive impact in
the communities where our high-quality ingredients are grown.”
Image Credit: Honest to Goodness
“In creating Honest to Goodness, we were passionate about developing a unique plant-based creamer that tastes delicious, and also gives back to the planet and regions where we source our ingredients,” said Olivia Sanchez, VP of Marketing for Coffee Creamers at Danone North America. “We are on a mission to bring goodness to your coffee cup, and when you sip our globally-inspired flavors, know that we are committed to making measurable, positive impact in
the communities where our high-quality ingredients are grown.”
Image Credit: Honest to Goodness
Trend Themes
1. Ethical Plant-based Food - Opportunity to create more plant-based food products with ethical sourcing processes.
2. Brand Purpose - Opportunity to create more brands with a strong social and environmental purpose.
3. Globally-inspired Flavors - Opportunity to create more food products with unique globally-inspired flavors.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage industry to create more ethical plant-based products with a strong social and environmental purpose.
2. Sustainability and Social Responsibility - Opportunity for companies to prioritize sustainability and social responsibility in their sourcing processes.
3. Coffee and Tea - Opportunity for the coffee and tea industry to create more globally-inspired and ethical plant-based creamers.
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