‘Batiks for Life’ is a medical apparel company that provides jobs and training for homeless women in Ghana. In many parts of Ghana, women are vulnerable to homelessness and extreme poverty. This company helps to empower these women by employing them as seamstresses and teaching them marketable career skills.
Batiks for Life produces high-quality medical scrubs that are made directly in Ghana. In order to give back to the community, the company hires homeless women from rural villages and provides them with employment as seamstresses. Not only are these women able to earn a living wage, but are also able learn valuable skills that they can take back to their families and communities.
The company is currently running a Kickstarter campaign in order to employee five additional women.
Key Themes Behind This Trend
- Empowering Women
- The trend of empowering women by providing job opportunities and training.
- Socially Responsible Brands
- The trend of brands focusing on social impact and supporting vulnerable communities.
- Local Manufacturing
- The trend of producing goods locally to support local communities and economies.
Where This Applies
- Apparel Manufacturing
- Apparel manufacturing industry can explore disruptive innovation opportunities by embracing socially responsible practices and empowering women in their workforce.
- Non-profit Organizations
- Non-profit organizations can leverage the trend of empowering women by creating programs and initiatives that provide job opportunities and training to vulnerable communities.
- Medical Supplies
- Medical supplies industry has the opportunity to support socially responsible brands like 'Batiks for Life' by sourcing high-quality medical scrubs made by homeless women in Ghana.
