Japanese designer Yota Kakuda designs the new 'Home Tap' -- it is a beer keg that is created from a design-forward approach. It was designed specifically for Kirin's delivery service, bringing comfort to at-home drinking from an angle that boasts sophistication. The Home Tap's overall design is inspired by a design entitled 'tank-to-glass' -- it really emphasizes the quality of beer that is delivered straight from the brewery.
The keg comes with Kirin's subscription service and it comes in a refrigerated vehicle to ensure that the beverages are of the highest quality. Sets of 1-liter bottles will be delivered straight to the door twice a month. The exterior of the keg is cylindrical and white, coated with a material that prevents oxygen from entering and permeating the drink.
What's Driving This Trend
- Design-forward Beer Dispensers
- There is a disruptive innovation opportunity to create designer beer dispensers for at-home drinking that bring sophistication and quality to delivery services.
- Refrigerated Beverage Delivery Subscriptions
- There is a disruptive innovation opportunity to leverage refrigerated delivery services for various types of beverages, ensuring the highest quality product delivered straight to the consumer's door.
- Tank-to-glass Inspiration
- There is a disruptive innovation opportunity to use the 'tank-to-glass' design approach to emphasize quality in other beverage delivery methods.
Who This Affects Most
- Beverage Delivery Services
- There is a disruptive innovation opportunity to create new delivery services that focus on the quality of the product delivered, with a particular emphasis on beer and other alcoholic beverages.
- Home Appliance Design
- There is a disruptive innovation opportunity to create a full range of designer home appliances that reflect a design-forward approach to products commonly found in the home, such as refrigerators and beer dispensers.
- Subscription-based Service Providers
- There is a disruptive innovation opportunity to utilize subscription-based service providers to deliver a range of high-quality, refrigerated beverages straight to the consumer's door.
