Life-Expanding Handbag Patches

HOC 45° by Miriam Josi are Practical Decorative Details for Purses

Wear and tear is unavoidable when it comes to material possessions, but with the use of HOC 45°, aging will be reduced significantly--for handbags, that is. HOC 45° is a series of modular triangle patches that are meant to be sewn onto spots that usually go first like the corners and bottoms of purses. Yet the patches are more than practical, they are stylish as well.

HOC 45° was created by product design student Miriam Josi. They can be bent into any shape desired so as to fulfill any purpose required. A single flat packed kit consists of four brass patches with a needle and a choice of different colored threads. The life of bags will be extended in a fashion able way.

Modular Patching
The HOC 45° handbag patches demonstrate the trend of using modular patches to extend the lifespan of products and reduce waste.
Practical Fashion
The HOC 45° patches combine practicality and style, illustrating the trend of functional fashion accessories.
DIY Customization
HOC 45° allows users to bend the patches into any shape, showcasing the trend of DIY customization and personalization.

Industries Being Reshaped

Fashion Accessories
The HOC 45° patches offer a disruptive innovation opportunity in the fashion accessories industry by providing a solution for extending the lifespan of handbags.
Sustainable Design
The modular triangle patches reflect the opportunity for disruptive innovation in the sustainable design industry by minimizing waste through repair and patching techniques.
Craft and Hobby
The HOC 45° patches tap into the craft and hobby industry with their DIY customization aspect, allowing individuals to personalize their handbags.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 95%
Freshness 8%

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