The new H&M's Spring 2018 Studio collection celebrates the upcoming warm weather with its bright and colorful pieces. The new women's capsule prepares for Spring by drawing inspiration from the unique society of Japan. The fashion label took the simplicity of Kyoto's utilitarianism and the busy urban vibes of Tokyo and incorporated the vision onto the capsule. The balance of the two locations is seen on the pieces through details such as kimono sleeves, which juxtapose the fluidity and crisp aesthetics of Japan.
H&M's head of design and creative director highlight this brand new direction by expressing that it aims to celebrate the vivacity of women. The marriage of two different city vibes co-exists on garments through this collection's loud patterns that adorn relaxed silhouettes. The H&M Spring 2018 Studio collection will be available on February 28th online and in select locations on March 1st.
Image Credit: H&M
What's Driving This Trend
- Japan-inspired Fashion
- Fashion brands are drawing inspiration from Japanese culture and incorporating it into their designs, highlighting an opportunity for brands to explore different cultures and create unique pieces.
- Urban-inspired Spring Lines
- Designers are mixing the busy urban vibes of cities with the freshness of Spring pieces, creating a collection that is perfect for the upcoming warmer weather.
- Cultural Fusion Fashion
- The fusion of cultures in fashion is becoming ever more popular, giving designers the chance to explore different parts of the world and create unique pieces.
Who This Affects Most
- Fashion Design
- Fashion Designers can take inspiration from different parts of the world, fusing together cultures to create eye-catching new pieces.
- Retail
- Retailers can capitalize on culture fusion fashion by stocking and promoting fashion brands that incorporate and celebrate various cultures.
- Fashion Marketing and Advertising
- Fashion marketers and advertisers have an opportunity to highlight the cultural influences of fashion designs to create brand appeal for consumers.
