H&M's Spring 2018 Studio Collection Draws Urban Inspiration from Japan

 - Feb 6, 2018
References: refinery29
The new H&M's Spring 2018 Studio collection celebrates the upcoming warm weather with its bright and colorful pieces. The new women's capsule prepares for Spring by drawing inspiration from the unique society of Japan. The fashion label took the simplicity of Kyoto's utilitarianism and the busy urban vibes of Tokyo and incorporated the vision onto the capsule. The balance of the two locations is seen on the pieces through details such as kimono sleeves, which juxtapose the fluidity and crisp aesthetics of Japan.

H&M's head of design and creative director highlight this brand new direction by expressing that it aims to celebrate the vivacity of women. The marriage of two different city vibes co-exists on garments through this collection's loud patterns that adorn relaxed silhouettes. The H&M Spring 2018 Studio collection will be available on February 28th online and in select locations on March 1st.

Image Credit: H&M