Hipster Branding is a visual blog that showcases what many current brand logos would like if created by hipsters. The universal term for a hipster is someone who is in a subculture, generally in there twenties and have an appreciation for indie rock and independent thinking. This does not necessarily mean they need to drink Starbucks, eat organic Kraft dinner and wear fedoras to qualify -- but it does help.
Hipster Branding parodies a wide variety of brands, from McDonald’s to Gillette. The blog has a very under-toned witty sense of humor about its re-designs, with many looking like they would fit perfectly onto an ironic t-shirt. Although many different designs and styles are covered, my personal favorite is KFC. Hipster Branding does more than simply showcase ironic images, it makes people realize the importance of a logo.
Why This Trend Is Growing
- Alternative Branding
- The trend of redesigning company logos in an alternative hipster style can offer a fresh and creative approach to traditional branding.
- Humorous Marketing
- Incorporating humor into marketing can create a relatable and shareable brand personality that resonates with younger, edgier audiences.
- Subculture-inspired Design
- Applying the aesthetics and values of various subcultures can add authenticity and uniqueness to brand design, appealing to those who identify with those subcultures.
Industries Being Reshaped
- Marketing and Advertising
- The marketing and advertising industry can tap into alternative branding and humorous marketing trends to create campaigns that appeal to younger audiences.
- Graphic Design and Branding
- Graphic design and branding professionals can explore subcultures and alternative styles to create unique and authentic designs that stand out and make an impact.
- Fashion and Apparel
- The fashion and apparel industry can embrace subculture-inspired design trends to create clothing lines that cater to the hipster niche market.
