Sybarite is one of the most exciting architectural practices in London. They are best know for their amazing shops for Marni, but check out their website and see how much more they can do. See the tree house that is not only a unique and visionary idea, but also incorporates trendy ideas of sustainability.
Implications - The eco-friendly trend is hotter than ever. Target audiences want to minimize their ecological footprint and will attempt to do this in many areas, such as housing. Through remodelling or rebuilding their homes to be sustainable, they are able to satisfy the want and desire to contribute to minimizing their ecological impact. Additionally, consumers recognize that they are able to save money in a longer run as eco-friendly products use less energy.