One has learned to expect anything from high fashion photoshoots and the documentation of Han Kjøbenhavn's Spring/Summer 2019 collection is no exception. Set on an industrial backdrop, which was also the setting for the capsule's debut during Copenhagen Fashion Week, the aesthetic hints at a hidden dystopia.
Han Kjøbenhavn's artistic approach for this range of ensembles is rooted in the relationship between humans and technology. In an interview with Hypebeast, founder of the label — Jannik Wikkelsø Davidsen, shares that the narrative of the Spring/Summer 2019 collection is “a comment on how society is today and how society was when [he] grew up, from the Danish suburbs where [he's] from.”
Not many high fashion photoshoots can successfully translate the intended expressive qualities of a ready-to-wear range. However, this lookbook by Paul Jeong definitely pays tribute to Han Kjøbenhavn's vision.
Photo Credits: Paul Jeong
Why This Trend Is Growing
- High Fashion Photoshoots
- Opportunity for high fashion brands to explore unconventional, dystopian aesthetics in their photoshoots.
- Human-tech Dynamics
- Opportunity for companies to explore the interaction between humans and technology in their products or services.
- Artistic Fashion Narratives
- Opportunity for fashion labels to tell compelling stories through their collections and lookbooks.
Industries Being Reshaped
- Fashion
- Fashion brands can leverage unconventional aesthetics and storytelling to create unique experiences for consumers.
- Technology
- Tech companies can explore innovative ways to integrate technology into fashion garments, accessories, and experiences.
- Photography
- Photographers can experiment with capturing unconventional, dystopian aesthetics in high fashion photoshoots.
