Artful Dramatic Spring Fashion

HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24

Indian fashion designer Harikrishnan Keezhathil Surendran Pillai and his brand HARRI present a new collection designed for the Spring/Summer 2024 season dubbed CHAPTER THREE: TEXTURE & MOVEMENT. The capsule celebrates a whimsical universe where the boundaries of latex apparel are pushed in an artful and dynamic way. The seasonal look features sculptural fashion and gives fans an enhanced look at the apparel which is inspired by the bulbous works of Isamu Noguchi Peter Shelton.

HARRI spoke to Hypebeast about the capsule, stating “For my SS24 collection, I’m inspired by texture and movement, looking at innovative ways in which I can explore this throughout my wearable sculptures. My design language is a journey that is constantly evolving and is informed by sculpture and movement, which I draw in and out of my signature wearables and garment designs. We also have some exciting collaborations coming up next season outside of arts & culture."

Image Credit: Joe Maher, BFC, Getty Images, <a rel='nofollow' href='https://hypebeast.com/uk/2023/9/harri-spring-summer-2024-menswear-womenswear-london-fashion-week-runway'>hypebeast</a>

Latex Apparel Innovation
The HARRI SS24 collection pushes the boundaries of latex apparel in an artful and dynamic way, exploring innovative uses of texture and movement.
Sculptural Fashion Trend
The CHAPTER THREE: TEXTURE & MOVEMENT collection features sculptural fashion inspired by the bulbous works of Isamu Noguchi and Peter Shelton, presenting a whimsical and enhanced look.
Wearable Sculptures
HARRI's Spring/Summer 2024 collection showcases wearable sculptures that draw inspiration from sculpture and movement, offering a constantly evolving design language.

Who This Affects Most

Fashion
The HARRI SS24 collection introduces disruptive innovation opportunities in the fashion industry, particularly in the realm of latex apparel and sculptural fashion.
Art & Culture
HARRI's collaboration outside of arts & culture for the next season creates potential for disruptive innovation within the industry, expanding the brand's influence beyond fashion.
Design
HARRI's exploration of texture, movement, and wearable sculptures presents disruptive innovation opportunities in the design industry, inspiring new approaches to fashion aesthetics.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 26%
Freshness 20%

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