The HI-CHEW Capsule Collection is Limited-Edition
Michael Hemsworth — November 23, 2020 — Marketing
References: hi-chew & candyindustry
The HI-CHEW capsule collection is a limited-edition offering from the brand that will provide avid fans of the candy with a way to proudly wear their fandom on their sleeve. The collection includes a range of fashion products, accessories and more that are all vibrantly branded with the iconic candy's logo front and center. The products are being launched exclusively by the brand on its website and are arriving just in time for the holiday season for consumers to pick up for themselves or as a gift.
The HI-CHEW capsule collection includes men's, women's and unisex product, and is priced starting at just $2 with clothing including a T-shirt priced at $25. The products come as part of the continued resurgence of branded apparel amongst consumers.
The HI-CHEW capsule collection includes men's, women's and unisex product, and is priced starting at just $2 with clothing including a T-shirt priced at $25. The products come as part of the continued resurgence of branded apparel amongst consumers.
Trend Themes
1. Branded Apparel Resurgence - The HI-CHEW capsule collection taps into the trend of consumers wanting to proudly display their favorite brands through fashion.
2. Limited-edition Collaborations - The collaboration between HI-CHEW and fashion brands presents an opportunity for other candy companies to partner with fashion designers for exclusive capsule collections.
3. Personalized Brand Experiences - The HI-CHEW capsule collection allows consumers to have a personalized brand experience by wearing clothing and accessories that reflect their love for the candy.
Industry Implications
1. Fashion - The fashion industry can capitalize on the growing trend of branded apparel by partnering with popular consumer brands to create exclusive capsule collections.
2. Confectionery - Candy companies can explore collaborations with fashion brands to create limited-edition capsule collections, offering consumers a unique way to engage with their favorite treats.
3. E-commerce - The launch of the HI-CHEW capsule collection exclusively on their website highlights the potential for other consumer brands to leverage e-commerce platforms to reach and engage with their target audience.
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