The HI-CHEW capsule collection is a limited-edition offering from the brand that will provide avid fans of the candy with a way to proudly wear their fandom on their sleeve. The collection includes a range of fashion products, accessories and more that are all vibrantly branded with the iconic candy's logo front and center. The products are being launched exclusively by the brand on its website and are arriving just in time for the holiday season for consumers to pick up for themselves or as a gift.
The HI-CHEW capsule collection includes men's, women's and unisex product, and is priced starting at just $2 with clothing including a T-shirt priced at $25. The products come as part of the continued resurgence of branded apparel amongst consumers.