The Hepar Water campaign promotes a type of water that has been proven to improve intestinal transit and life. It does so by showing three different (albeit fictional) scenarios in which this bottle of water has better their lives. For instance, one lonely romantic find the love of her life and marries while an aspiring singer becomes a YouTube sensation and popstar. The Hepar Water campaign reads, "Improve your digestive transit, Improve your life."
Conceived and executed by Marcel, an ad agency based in Paris, France, the Hepar Water campaign was art directed by Souen Le Van with creative direction by Eric Jannon and Dimitri Guerassimov. It was illustrated by Am I Collective and Andy Remente. Touting the highest natural magnesium content among still mineral waters in French retail, the Hepar Water bottles are recommended by doctors.
Intestine-Helping H20 Ads
More Stats +/-
Iconic Innovation Illustrations
Food-Shaped Animal Ads
Dual Face Ads
Fairy Tale Polish Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.