The Hepar Water campaign promotes a type of water that has been proven to improve intestinal transit and life. It does so by showing three different (albeit fictional) scenarios in which this bottle of water has better their lives. For instance, one lonely romantic find the love of her life and marries while an aspiring singer becomes a YouTube sensation and popstar. The Hepar Water campaign reads, "Improve your digestive transit, Improve your life."
Conceived and executed by Marcel, an ad agency based in Paris, France, the Hepar Water campaign was art directed by Souen Le Van with creative direction by Eric Jannon and Dimitri Guerassimov. It was illustrated by Am I Collective and Andy Remente. Touting the highest natural magnesium content among still mineral waters in French retail, the Hepar Water bottles are recommended by doctors.