Bowel movements and ingestion are generally perceived as taboo, and aren’t things that are commonly talked about at the dinner table. This hilarious campaign for ‘Hepar Water’ comes from the brilliant mind of Mark Gmehling. The water product itself is a mineral-rich water that contains magnesium and is supposed to work to support and facilitate digestion. The print ads each feature a digestive tract and each print has a different food item.
The prints are quite simple in design, but they absolutely manage to get their image across -- the water promoted will help you digest other less digestible foods that are a part of your diet. Talking about bowel movements may be taboo, but these ads are certainly not.
Key Themes Behind This Trend
- Taboo Marketing
- Opportunities exist to disrupt traditional advertising by embracing taboo subjects.
- Digestive Wellness Products
- Innovative products and services can be developed to support and enhance digestion.
- Visual Storytelling
- Using visual elements to convey a message can be an impactful approach in advertising and marketing.
Where This Applies
- Beverage Industry
- There is potential for disruptive innovation in the development of functional drinks targeting digestive health.
- Health and Wellness Industry
- Opportunities exist for disruptive products and services that promote and support digestive wellness.
- Advertising Industry
- Innovative approaches to advertising can disrupt traditional norms and capture consumer attention.
