Benefit Cosmetics recently launched the Hello Happy Soft Blur Foundation as a weightless new makeup product for the summer. As well as being infused with SPF 15 for protection, the product boasts a natural matte finish that's buildable, as well as "soft-focus optical blurring spheres" to soften imperfections.
The lightweight new Hello Happy Soft Blur Foundation comes in 12 different shades and a charming bottle that includes a smiling face with hearts for eyes.
As well as it having social media-friendly packaging, this blurring product boasts similar properties to popular photo filters that smooth over one's features and help one to present themselves in the best light. A number of Millennial-targeted cosmetics are being launched with similar blurring technologies, with a focus on helping consumers take perfect photos.