Benefit Cosmetics recently launched the Hello Happy Soft Blur Foundation as a weightless new makeup product for the summer. As well as being infused with SPF 15 for protection, the product boasts a natural matte finish that's buildable, as well as "soft-focus optical blurring spheres" to soften imperfections.
The lightweight new Hello Happy Soft Blur Foundation comes in 12 different shades and a charming bottle that includes a smiling face with hearts for eyes.
As well as it having social media-friendly packaging, this blurring product boasts similar properties to popular photo filters that smooth over one's features and help one to present themselves in the best light. A number of Millennial-targeted cosmetics are being launched with similar blurring technologies, with a focus on helping consumers take perfect photos.
What Makes This Trend Stand Out
- Blurring Makeup
- The trend of blurring makeup utilizes soft-focus optical blurring spheres to create a natural and flawless look, mimicking popular photo filters.
- Weightless Makeup
- The trend of weightless makeup offers lightweight formulations that provide coverage without feeling heavy on the skin, giving consumers a comfortable and natural makeup experience.
- Social Media-friendly Packaging
- The trend of social media-friendly packaging focuses on creating visually appealing and shareable product designs that resonate with millennial consumers and drive online engagement.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can explore disruptive innovation opportunities by incorporating blurring technologies into their product formulations to meet the demand for natural and flawless-looking makeup.
- Skincare
- The skincare industry can leverage the trend of weightless makeup by developing innovative skincare-infused formulations that provide cosmetic benefits while nourishing and protecting the skin.
- Packaging
- The packaging industry can seize disruptive innovation opportunities by creating unique and visually appealing packaging designs that cater to the social media-friendly needs of millennial consumers.
