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Weightless Blurring Makeup

Benefit Cosmetics' Hello Happy Soft Blur Foundation Hides Imperfections

— June 9, 2018 — Fashion
Benefit Cosmetics recently launched the Hello Happy Soft Blur Foundation as a weightless new makeup product for the summer. As well as being infused with SPF 15 for protection, the product boasts a natural matte finish that's buildable, as well as "soft-focus optical blurring spheres" to soften imperfections.

The lightweight new Hello Happy Soft Blur Foundation comes in 12 different shades and a charming bottle that includes a smiling face with hearts for eyes.

As well as it having social media-friendly packaging, this blurring product boasts similar properties to popular photo filters that smooth over one's features and help one to present themselves in the best light. A number of Millennial-targeted cosmetics are being launched with similar blurring technologies, with a focus on helping consumers take perfect photos.
Trend Themes
1. Blurring Makeup - The trend of blurring makeup utilizes soft-focus optical blurring spheres to create a natural and flawless look, mimicking popular photo filters.
2. Weightless Makeup - The trend of weightless makeup offers lightweight formulations that provide coverage without feeling heavy on the skin, giving consumers a comfortable and natural makeup experience.
3. Social Media-friendly Packaging - The trend of social media-friendly packaging focuses on creating visually appealing and shareable product designs that resonate with millennial consumers and drive online engagement.
Industry Implications
1. Cosmetics - The cosmetics industry can explore disruptive innovation opportunities by incorporating blurring technologies into their product formulations to meet the demand for natural and flawless-looking makeup.
2. Skincare - The skincare industry can leverage the trend of weightless makeup by developing innovative skincare-infused formulations that provide cosmetic benefits while nourishing and protecting the skin.
3. Packaging - The packaging industry can seize disruptive innovation opportunities by creating unique and visually appealing packaging designs that cater to the social media-friendly needs of millennial consumers.
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