Matte cosmetics have a reputation for being uncomfortable and drying but this is changing thanks to a new wave of products that focus on hydrating benefits, like Clarins' Skin Illusion Velvet. This hydrating natural matte foundation is useful for controlling shine and blurring imperfections, all the while providing a "bare skin effect."
The skin-caring formulation contains arbutus to reduce the production of sebum, extract from the leaf of life and white horehound to reduce damage caused by environmental stressors. A variety of other botanical extracts are also included in the mattifying fluid formula, which is suitable for all skin types. Thanks to its many benefits, Clarins describes the Skin Illusion Velvet foundation as a "nourishing beauty cocktail for the skin" that imparts more beauty benefits with time and continued use.
Image Credit: Clarins
What Makes This Trend Stand Out
- Hydrating Matte Cosmetic Products
- A trend towards cosmetics that provide both a matte finish and hydrating benefits is emerging, providing an opportunity for companies to create disruptive innovation in the beauty industry.
- Skin-caring Formulations
- Consumers are looking for cosmetics that have skin-caring benefits, creating an opportunity for companies to disrupt the beauty industry by incorporating ingredients that promote skin health.
- Natural Cosmetics
- The trend towards natural ingredients in cosmetic products is growing, creating an opportunity for companies to innovate in the beauty industry by developing natural and effective cosmetic products.
Sectors Adopting This
- Beauty
- The beauty industry can capitalize on the trend towards hydrating matte cosmetic products by developing new products that offer both benefits.
- Skincare
- As consumers prioritize skin health, there is an opportunity for the skincare industry to create effective products that also offer cosmetic benefits, such as a hydrating matte finish.
- Natural Products
- The trend towards natural ingredients in cosmetic products presents an opportunity for the natural products industry to disrupt the beauty industry by creating effective and natural cosmetic products.
