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Hemp-Enriched Frozen Waffles

These Healthy Whole Wheat Waffles are Infused with Hemp Seeds

— February 1, 2016 — Lifestyle
The healthy whole wheat waffles from 'Nature's Path' ensure that consumers never have to choose between nutrition and convenience when it comes to making breakfast at home.

Unlike other frozen breakfast items, the new 'Hemp Plus Frozen Waffles' are designed to offer a boost of nutrition that will keep consumers going throughout the day. The waffles are made from whole grains, flax seeds, hemp seeds and other organic ingredients that serve as a healthy alternative to comparable products. The addition of hemp seeds is particularly important because the superfood has been associated with lower blood pressure and healthy cholesterol levels. In addition, the waffles provide five grams of fiber and four grams of protein per serving.

The healthy whole wheat waffles ultimately serve as a quick and nutritious breakfast option for consumers who are conscious about what they eat.
Trend Themes
1. Hemp-infused Food - Opportunity for food companies to create healthy and nutritious food products enriched with hemp seeds, which promote lower blood pressure and healthy cholesterol levels.
2. Convenient Nutritious Breakfast - Opportunity for food companies to innovate in the breakfast space by providing healthy, convenient, and pre-packaged breakfast options for consumers seeking nutritious and time-saving choices.
3. Whole-grain Foods - Opportunity for food companies to market and create new products made with whole grains, flax seeds, and other organic ingredients that serve as a healthy alternative to processed foods.
Industry Implications
1. Food Retail - Retail opportunities for supermarkets to carry healthy, nutritious, and pre-packaged breakfast food items that appeal to consumers seeking convenient, time-saving breakfast options.
2. Organic Food - Opportunities for organic food companies to create and market new products made with hemp seeds, whole grains, flax seeds, and other organic ingredients, which appeal to health-conscious consumers.
3. Healthy Food - Opportunities for companies in the health and wellness industry to invest in research and development of nutritious, functional food ingredients, such as hemp seeds, to create new and innovative health food products.
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