The Zeno-Bar healthy bars are a conceptual product that looks to satisfy consumers that practice free-from diets and require help when it comes to ensuring proper nutrition.
Designed by Zubari Ahmed, the conceptual Zeno-Bars packaging highlights the product's inherent qualities such as being low-carb, dairy-free, soy-free and even gluten-free. Each of the bar packaging is inherently natural and features color choices that are purported to be attractive to both male and female consumers. This is an important design notion to consider as consumers seek products that are more neutral rather than specifically for one gender or the other.
The Zeno-Bar healthy bar packaging is designed with the needs and wants of modern consumers in mind to let them know immediately what they're getting before even picking it up.
Key Themes Behind This Trend
- Free-from Diets
- Opportunity for innovative food products catering to consumers practicing a free-from diet.
- Gender-neutral Packaging
- Disruptive potential in creating packaging that appeals to both male and female consumers.
- Transparent Product Information
- Opportunity for packaging designs that clearly communicate product qualities to consumers.
Where This Applies
- Food and Beverage
- Potential for innovation in the food industry to cater to the needs of free-from diet consumers.
- Packaging
- Opportunity for creative packaging solutions that focus on gender-neutral designs.
- Health and Wellness
- Potential for disruptive innovations in the health and wellness industry to provide transparent product information for consumers.
