Those at SXSW looking to take a moment to themselves may want to stop by Headspace's 'Room to Breathe' -- an meditative experience that's encouraging festival attendees to find inner peace.
According to the brand's VP of business development and partnerships, Dan Kessler, at SXSW its "easy to overload, so while every other brand is trying to engage you, Headspace is trying to disengage you." The room was set up inside of a comfortable space at the Fairmont hotel. Festival attendees could come and go as they pleased, and were invited to use the Headspace app, and the room's headphones to take part in a meditative session that runs between three and 10 minutes.
Image credit: Katie Richards
Meditative Festival Experiences
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