Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Headspace's 'Room to Breathe' Was Launched at SXSW

 - Mar 15, 2018
References: headspace & adweek
Those at SXSW looking to take a moment to themselves may want to stop by Headspace's 'Room to Breathe' -- an meditative experience that's encouraging festival attendees to find inner peace.

According to the brand's VP of business development and partnerships, Dan Kessler, at SXSW its "easy to overload, so while every other brand is trying to engage you, Headspace is trying to disengage you." The room was set up inside of a comfortable space at the Fairmont hotel. Festival attendees could come and go as they pleased, and were invited to use the Headspace app, and the room's headphones to take part in a meditative session that runs between three and 10 minutes.

Image credit: Katie Richards