Millions of people in the United States are currently unemployed and the Headspace meditation app is hoping to provide people with a little more peace of mind by offering free year-long subscriptions to those who are out of work. Headspace Plus gives members access to the app's full library of themed courses, new daily meditations, plus sounds for sleep and exercises to wind down before bed.
While Headspace does offer student and family pricing plans, this generous new offering has the potential to help people dive in or deepen their relationship with mindfulness and meditation. While many people are feeling unsure about the future, these practices can help to reduce stress, boost resiliency and help people be kinder to themselves and others.
As well as being able to access tools to transform their minds, new or existing free members can also access at-home workouts and guided runs with this promotion.
Key Themes Behind This Trend
- Free Subscription Services
- The trend of offering complimentary subscription services presents opportunities for companies to drive customer acquisition and brand loyalty.
- Mindfulness Practices
- The trend towards mindfulness practices represents opportunities for companies to create products and services that promote mental health and wellbeing.
- At-home Workouts
- The trend towards offering at-home workouts presents opportunities for fitness companies to reach a wider audience and provide convenient, accessible fitness options.
Where This Applies
- Health and Wellness
- The health and wellness industry has opportunities to create products and services that promote mindfulness practices and mental health.
- Digital Services
- Companies in the digital services industry have opportunities to offer complimentary subscription services for customer acquisition and retention.
- Fitness
- The fitness industry has opportunities to offer at-home workouts and provide convenient, accessible fitness options for customers.
