Expansive Home Good Collections

HAY's Spring 2021 Collection Features Rugs, Lamps and More

The HAY Spring 2021 collection is filled with home goods and accessories that can make one's space feel more personalized. Now is a better time than ever for consumers to update their space. With lockdowns still in place, and the winter in full swing, many consumers are spending more time indoors than expected.

With that in mind, it's important to a lot of consumers to create a sanctuary in their homes that they're happy to spend ample time in, and this collection provides plenty of opportunity to do so. The line consists of everything from rugs to candle holders and portable lamps, seamlessly blending style with practicality to offer home owners pieces that can be easily integrated into the space.

Image Credit: HAY

Personalized Home Goods
Consumers are seeking personalized home goods and accessories to create a sanctuary in their homes.
Indoor Living Space
Consumers are spending more time indoors, which is driving demand for home goods that can enhance living spaces.
Seamless Style and Practicality
There is a demand for home goods that seamlessly blend style and practicality, offering functionality without sacrificing design.

Who This Affects Most

Interior Design
The interior design industry can capitalize on the demand for personalized and functional home goods that enhance living spaces.
Home Decor
The home decor industry can leverage the trend of consumers spending more time indoors by creating products that create cozy and welcoming environments.
Furniture
The furniture industry can capitalize on the demand for versatile and practical furniture that can be easily integrated into living spaces.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 9%
Freshness 10%