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Hayden Panettiere in Candie's for "Wake Up Call"

 - Aug 12, 2008
References: candies & youtube
The Candie's fashion brand teamed up with teen starlet Hayden Panettiere to create a highly stylish music video for her latest hit song, "Wake Up Call."

The music video doubles as a multimedia supplement to the Fall/Holiday 2008 ad campaign for Kohl's.

The visuals behind the girlie pop song work as a highly effective marketing campaign for the Candie's brand, best known for sexy footwear. Candie's also released a series of print ads featuring the Heroes actress. Thanks to JustJared for those photos.

Candie's has long known about the success associated with working with celebrities for brand endorsements, long before Hayden Panettiere was on the Hollywood radar. One of their most famous campaigns included print ads of Jenny McCarthy, one of which, featuring a peculiar bathroom shot, can be seen in the gallery.

Candies.com also offers behind the scenes exclusive images from the Hayden Panettiere video, the full length of which can be seen above.