The Harlem Globetrotters Join Champion on a New Partnership
References: harlemglobetrotters & prnewswire
The world-renowned Harlem Globetrotters join forces with Champion to announce their global partnership -- Champion will be the team's official uniform and apparel provider. The upcoming apparel will be comprised of the traditional Globetrotters uniform with some reworked details ready for the North American 'Fan Powered Tour' taking off this month. The athleticwear label will be providing apparel on and off the court, including jerseys, uniforms, warm-up sets, tees, jackets, hoodies, pants, socks, and shorts. The selection will also be available to the public at Champion's store locations and retailers.
The classic red, white, and blue apparel will receive new details including a fitted design for women's, lightweight fabric to suit the athletic purpose, soft thread for comfort, infusion of Moisture Management Technology, heat-infused design, and premium micro mesh materials.
The classic red, white, and blue apparel will receive new details including a fitted design for women's, lightweight fabric to suit the athletic purpose, soft thread for comfort, infusion of Moisture Management Technology, heat-infused design, and premium micro mesh materials.
Trend Themes
1. Athletic Wear Collaborations - Collaborating with sports teams for exclusive apparel and merchandise lines presents an opportunity for athletic wear brands to reach new audiences and expand their product offerings.
2. Gender-specific Athletic Wear - Designing athletic apparel specifically for women presents an opportunity for athletic wear brands to tap into an underserved market and differentiate themselves from competitors.
3. Incorporating Innovative Technology Into Athletic Wear - Integrating new technologies, such as moisture management and heat-infused design, into athletic wear products presents an opportunity for brands to offer enhanced performance and comfort for athletes and fitness enthusiasts.
Industry Implications
1. Sporting Goods - Partnering with sports teams to create exclusive athletic wear and merchandise lines presents an opportunity for sporting goods brands to increase revenue and strengthen brand awareness.
2. Retail - Expanding product offerings to include exclusive athletic wear lines from sports team partnerships presents an opportunity for retail brands to attract new customers and drive sales.
3. Textiles - Developing new fabrics and incorporating innovative technologies into athletic wear presents an opportunity for textile brands to create value-added products and expand their market reach.
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