Collegiate-Inspired Flagship Apparel

Palace Skateboards Taps Champion for an Exclusive Capsule

Palace Skateboards is debuting a new exclusive capsule with Champion, spread over multiple drops that will be made available at the label’s New York, Los Angeles, and Tokyo stores. The collection is revolved around celebrating Palace’s flagship cities and offers streetwear silhouettes decorated with ‘BREWER,’ ‘HOWARD,’ ‘HARAJUKU,’ and -MELROSE’-inspired designs. In addition to this, Palace is releasing multiple Champion crewnecks in ‘Navy,’ ‘Grey Marl,’ ‘Burgundy,’ and ‘Green’ colorways complete with varsity-style graphics.

The collection is rounded off by a selection of baseball caps made from wool felt material, two Tri-Ferg and city detailed grinders, and Parker pens. The first drop of the Palace Champion Store Exclusive capsule will release in Palace stores on August 5, 2022.

Image Credit: Palace Skateboards

Flagship City-inspired Streetwear
Opportunity for more collaborations between fashion brands and local businesses/cities to produce niche and exclusive apparel collections.
Wool Felt Baseball Caps
Potential for a rise in popularity for baseball caps made with unique and sustainable materials such as wool felt.
Varsity-style Graphics
Innovative opportunity for companies to incorporate classic varsity-inspired designs into contemporary fashion collections.

Industries Being Reshaped

Fashion
Opportunity for fashion brands to collaborate with local businesses and cities to produce exclusive collections that generate buzz and garner consumer interest.
Textile Manufacturing
Potential increase in demand for sustainable materials, like wool felt, in the manufacturing of baseball caps and other apparel accessories.
Stationery
Opportunity for companies to introduce more creative, high-quality stationery items like the Parker pens included in this collection, as a way to capture consumers' attention and stand out from competitors.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 15%
Freshness 13%