The Haribo Puck Penguins candies are being launched by the brand in a new serving size to make them applicable to consumers who are looking to enjoy them with friends and family this holiday season. The candies are being launched in 160 gram sharing bags that will join the brand's Starmixmas and Giant Trees as part of its Christmas sweets range. The penguin-shaped jelly and foam candies come in Strawberry & Vanilla, Blackcurrant & Vanilla and Peach & Vanilla flavor varieties.
Trade Marketing Manager Claire James spoke on the new Haribo Puck Penguins candies sharing packs saying, "Our seasonal sharing bags are an excellent way for shoppers to get into the spirit of Christmas. As we countdown to the festive season, which according to research starts earlier and earlier each year, this fun and themed format drives impulse sales for retailers.”
Key Themes Behind This Trend
- Seasonal Sharing Packs
- The launch of seasonal sharing packs encourages consumers to try the product with friends and family, presenting an opportunity to create festive holiday experiences.
- Holiday Themed Candy Ranges
- Holiday-themed candy ranges help to create excitement around the festive period while encouraging impulse sales among consumers.
- Novelty Flavors
- Introducing new and unique flavors will grab the attention of consumers and attract them to try the product, ultimately driving sales.
Where This Applies
- Confectionery
- Confectionery brands can innovate around the holiday season by introducing unique products and flavors that encourage impulse purchases from consumers.
- Retail
- Retailers can improve their sales performance during the holiday season by stocking a variety of holiday-themed confectionery ranges that attract consumers.
- Marketing
- Through savvy marketing, companies can drive impulse sales among consumers by promoting unique, festive-themed confectionery products.
