The Hangzhou Broadway Cinemas prove to create a memorable movie-watching experience for its visitors. The futuristic interiors are the work of Alex Choi Design and Partners. The firm creates a theatre concept to remember, with a strong focus on layered sculptural elements that resemble a series of rippled shapes.
These curvilinear cinema spaces are situated inside a Hangzhou shopping complex and are dispersed across four different levels. Twisting and turning, sculptural ceiling elements are not only visually stunning but also offer structural support.
Taking inspiration from vintage rolls of film, designer Alex Choi and his team aimed to create a cohesive set of spaces that all possessed a continuous visual language. From its undulating accents to its sci-fi-inspired finishes, the Hangzhou Broadway Cinemas redefine the movie goer's experience.