These Handcrafted Boards Pay Homage to the Roots of the Sport
Farida Helmy — June 20, 2014 — Lifestyle
If you're looking for surfer sticks that boast smooth, clean lines and pay homage to the folklore of surfing, then treat yourself to these babies in the form of FLKLR Surf's array of handcrafted boards. Designed with an effortless sense of minimalism, the hand-crafted boards were created to go back to how it all began: when it was all about man, board and the ocean. This simplistic design philosophy is super refreshing in the increasingly commercial industry
of surfing.
Inspired by “fish tales of mysto waves in distant lands,” FLKLR Surf make boards that return to the roots of the sport. Beautifully designed and crafted, the boards boast modern minimalist graphic designs and bold contrasting colors with slightly retro 60s design twists.
"It's the simple things that are aesthetically appealing. Design is meant to solve problems and create opportunities,” says the team behind the boards.
of surfing.
Inspired by “fish tales of mysto waves in distant lands,” FLKLR Surf make boards that return to the roots of the sport. Beautifully designed and crafted, the boards boast modern minimalist graphic designs and bold contrasting colors with slightly retro 60s design twists.
"It's the simple things that are aesthetically appealing. Design is meant to solve problems and create opportunities,” says the team behind the boards.
Trend Themes
1. Handcrafted Boards - Disruptive innovation opportunity: Incorporating traditional craftsmanship in the surfboard industry, offering unique and personalized products.
2. Minimalist Design - Disruptive innovation opportunity: Embracing simple and clean design aesthetics in the surfboard industry, appealing to consumers seeking understated elegance.
3. Retro-inspired Graphics - Disruptive innovation opportunity: Combining vintage influences with modern design elements in the surfboard industry, attracting customers looking for a nostalgic vibe.
Industry Implications
1. Surfboard Manufacturing - Disruptive innovation opportunity: Introducing sustainable and locally sourced materials into surfboard production, catering to environmentally conscious consumers.
2. Artisan Craftsmanship - Disruptive innovation opportunity: Collaborating with local artists to create one-of-a-kind surfboards, appealing to collectors and art enthusiasts.
3. Graphic Design - Disruptive innovation opportunity: Developing customizable graphics and patterns for surfboards, providing individuals with personalized and unique styles.
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