In this series of print ads, Halls cough drops are presented as helpful in giving you the courage to face big moments in your life.
Halls cough drops are sweet, hard candies used as an easy-to-digest medication. They come in a variety of flavors including cherry and strawberry and leave your mouth feeling cool and relaxed. This sensation is the basis for these print ads, as they promote Halls cough drops as helpful for taking deep breaths. We all know taking a deep breath when you’re sick is a tough thing to do. We also know taking a deep breath is often associated with pressure-filled moments. Halls cough drops combined these two breath associated moments in these print ads.
One ad shows a stadium full of people and a mic stand, while the other shows a church decorated for a wedding.