The Go Gray Hair Care Line Caters to Those Transitioning to Gray
Michael Hemsworth — February 3, 2022 — Marketing
References: go-gray & drugstorenews
The Go Gray hair care line is a range of products for consumers who are presently transitioning their hair from dyed to gray to help them support their tresses as they go through the process. The products are formulated to help with the entire process that can start as early as with dyed hair, midway through the transition or even fully into the final stage of having fully gray/silver hair. The products come in the form of the Revitalizing Treatment, Clarifying Charcoal Shampoo and Conditioner, Purple Toning Shampoo and Conditioner Duo and the Purple Toning Mask.
The Go Gray hair care line is being sold exclusively at Walmart, both in-store and online, for $13.97 for each product and will provide impressive benefits for those transitioning to gray at any age.
The Go Gray hair care line is being sold exclusively at Walmart, both in-store and online, for $13.97 for each product and will provide impressive benefits for those transitioning to gray at any age.
Trend Themes
1. Transitioning Hair Care - Opportunity for disruptive innovation in developing more hair care lines and products that specifically caters to consumers who are in the process of transitioning for gray hair.
2. Silver Hair Products - Opportunity for disruptive innovation in developing unique hair care lines and products formulated specifically for pre-silver and fully gray hair that can help support the hair's health and sheen.
3. Charcoal and Purple Toning Hair Products - Opportunity for disruptive innovation in investing in the power of natural and unique ingredients to create hair care products that can clarify and tone hair in preparation for the gray transition process.
Industry Implications
1. Personal Care and Grooming - Opportunity for disruptive innovation in the personal care and grooming industry by investing in research and development of unique hair care products that are specific to the needs of consumers who are transitioning to gray hair.
2. Retail - Opportunity for disruptive innovation in the retail industry by exploring the demand for products that specifically target consumers who are transitioning to gray hair and offer them in-store or online with competitive prices and convenience.
3. Beauty and Cosmetics - Opportunity for disruptive innovation in the beauty and cosmetics industry by developing unique hair care lines and products that cater specifically to the demands and needs of the consumers who are in the transition process of shifting to gray hair.
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