A multifaceted photographer with the ability to capture a feeling, Guy Aroch's work speaks of love, youth and innocence while maintaining some of the most professional characteristics found in the industry. Aroch photographs everything from fashion to lifestyle with his delicate touch being left on anything he captures.
Aroch sees past the clothing on a fashion shoot and beyond face of a pretty girl in a beach scene to the feeling at hand that can only be experienced rather than seen. What he accomplishes is the ability to capture a fleeting feeling that is both beautiful and a little bit melancholy all at the same time. While you'll find him here in the west or somewhere in Europe, his unique style is hard to miss.
Check out Aroch's website for a more of his work.
Key Themes Behind This Trend
- Emotive Photography
- Disruptive innovation opportunity: Develop technology that enhances the ability to capture emotions in a visual medium.
- Storytelling Photography
- Disruptive innovation opportunity: Develop tools that aid photographers in the creation of visual narratives and story arcs.
- Minimalist Photography
- Disruptive innovation opportunity: Invest in R&D to create technology that can produce high-quality visual output from minimalistic compositions.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Create fashion designs and campaigns that incorporate emotive and/or storytelling photography.
- Lifestyle
- Disruptive innovation opportunity: Develop lifestyle products (e.g. travel, home, personal care) that convey the intended emotion through the use of emotive and/or storytelling photography.
- Technology
- Disruptive innovation opportunity: Innovate in the photography software space to create tools for photographers that enable emotive and/or storytelling compositions with minimalistic design.
