These clever posters were designed by Singapore Advertising agency BBDO for the Guinness ‘Made of More’ campaign. The posters, which are in the shape of a pint of the black stuff, feature the struggles for glory and success in life. The stories are depicted through the example of a musician, pool player and an entrepreneur.
The cleverly designed images show the men from three different walks of life struggling and working hard to get to the top of their game. When their struggle is over, they finally reach glory and emerge out into the light, which is the crown of the pint. Guinness has created some of the most successful branding techniques in advertising history and this campaign, which encourages people to work hard to achieve their goals, is no different.