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The 2014 Guide Des Restos Photo Shoot Will Leave You Drooling For More

 - Feb 11, 2014
References: publicis & workthatmatters.blogspot
This sensual campaign created by Publicis, in conjunction with Montreal based photographers Leda and St-Jacques takes food love in a literal sense. The raunchy food campaign is the product of a Quebec restaurant guide called ‘Guide Des Restos 2014’ that plays on "the ambiguity of the "18+" for its 18th edition."

The publication is an experimentation on advertising to see if seduction is as good a seller when it is combined with food and restaurants, with a naughty slogan, "we are pleased to provide you with drool-worthy images for the past 18 years."

The food publicity shoot contains food ingredients that contain highly suggestive sexual innuendos. An oyster and a yam in the form of female genitalia, a piece of steak in phallic form, a bust made of dough and melons and more.