The Guess Spring 2011 campaign is loaded with fun black and white pictures. The spread features models Elsa Hosk, Alyssa Miller, Kate Upton and Silviu Tolu, all photographed by Ellen von Unwerth.
The Guess Spring 2011 campaign has a retro beach theme which is actually quite popular this season. The doe-eyed models can be seen in pretty white dresses, chunky jewels, high-waisted shorts and tiny midriff-baring tops.
Implications - With each new season comes a plethora of efforts by businesses to sell a wide range of products to complement the new weather. While it may be difficult to prove to consumers that one company's products are superior than those of others, companies can benefit by depicting the experience and feelings generated by its line of items. In doing so, consumers will be able to forge a personal connection, making the company more approachable and thus desirable.
Key Themes Behind This Trend
- Retro Beach Theme
- Opportunity for companies to incorporate retro beach themes into their marketing campaigns to tap into the popularity of this trend.
- Black and White Photography
- Growing demand for black and white photography in advertising presents an opportunity for photographers and businesses to create visually striking campaigns.
- Youthful and Lively Campaigns
- Companies can benefit from creating fun and youthful marketing campaigns to resonate with younger consumers and forge a personal connection.
Where This Applies
- Fashion
- Fashion brands can adopt the retro beach theme and create lively campaigns to attract consumers interested in trendy summer apparel.
- Photography
- Opportunity for photographers to specialize in black and white photography and cater to the growing demand in advertising.
- Marketing and Advertising
- Marketing agencies can help companies develop youthful and lively campaigns that appeal to younger audiences and create a personal connection with consumers.
