From Eclectic Popstar Couture to Tribal Tapestry Campaigns

 - Dec 14, 2012
These Proenza Schouler looks highlight why the womenswear brand has taken off in such a big way.

More laid-back in style than older fashion houses, Proenza Schouler breathed new life into the fashion world, and is a favorite of leading influencers like The Man Repeller blog's Leandra Medine. As such, the house is a favorite of younger crowds. The fashion line is not only known for its daring looks, but brought huge shifts like tribal necklaces to the forefront of fashion, a style that has come to dominate in recent seasons.

Proenza Schouler has been credited with bringing the American-based fashion industry back to life. This role, as well as the daring designs that come from the label, set it apart from European fashion houses.