Proenza Schouler x Second Life 'Desert Tide' Video is Next Year's Niche

 - Nov 14, 2012
References: proenzaschouler & oystermag
Creating and producing a fashion film with regular models is a thing of the past as the Proenza Schouler x Second Life 'Desert Tide' video showcases CGI models wearing the Fall 2012 collection. The video features three CGI models dancing to Blank Banshee's 'Cyber Zodiac' in an extremely exotic way.

Creating a nuance fashion film without models strutting their stuff down some sort of runway is a new feature. The CGI affect on modern society has officially made its way to the fashion world. Even though the CGI location is questionable and the jumping dolphins don't correlate to a fall collection, the video is an eccentric way to show where the fashion industry is heading.