The new Guess by Marciano Spring 2009 ad campaign depicts the age-old cliche of an attractive female walking down the street in beautiful clothes, causing a commotion among the guys.
The ads have a retro vibe with iconic automobiles and old Hollywood screen siren styling. I have to say that the old Hollywood glamor concept has been so overused recently, but somehow this campaign presents a fresh take.
The campaign was shot by Matthias Vriens with art direction by Paul Marciano and features models Judith Bedard and Jon Kortajarena among others.
On a side note, it’s nice to see model Kortajarena putting all that foot fetish vibe behind and going for a more ‘innocent’ persona in this campaign.