GUESS Originals introduces its latest collection designed for the Summer 2022 season that spotlights a collegiate theme. It nods to the 90s for inspiration specifically, delivering a slew of retro shapes and celebrating the brand's vintage heritage.
Some of the notable items in the seasonal capsule include the white mesh jerseys that are marked with blue GUESS accents followed by some ribbed crew neck knitwear options that have contrasting tonal collars. The rest of the capsule includes the graphic short-sleeve buttoned tops and a variety of denim options that are true to the brand's roots. This includes the Denim Carpenter pants that are a mainstay in the range -- it is a light-washed design that is detailed with Havana brown stitching for contrast.
Image Credit: GUESS Originals
What's Driving This Trend
- Retro-inspired Fashion
- There's an emerging trend towards utilizing retro designs to create new fashion statements.
- Branded Clothing Collections
- More fashion brands are seeking to create themed, standalone capsule collections to engage customers and increase marketshare.
- Incorporating Subcultural Themes
- There is an emerging trend in utilizing subcultural themes in fashion to create unique, edgy and distinctive designs.
Who This Affects Most
- Apparel
- This trend presents an opportunity for clothing brands to appeal to younger, college-aged audiences whose style preferences are influenced by retro design.
- Retail
- Retail businesses can capitalize on this trend by creating special, school pride-themed displays to promote the sale of collegiate-themed products.
- Marketing and Advertising
- There is a chance for advertising firms to collaborate with fashion brands to create marketing materials that speak to particular cultural themes such as school pride.
