Designer fashion house Gucci has just announced GucciFest -- a miniseries staring celebrities like Harry Styles, Billie Eilish and more. The fashion industry has taken a big hit due to COVID-19. Between consumers opting to invest in loungewear over the latest trends and the cancellation of fashion shows, brands are tasked with finding new ways to creatively engage their consumer base.
GucciFest leverages its top celebrity talent to do just that, offering the viewer a "digital fashion and film festival" that spotlights established and emerging design talent. In addition to the fashion, the festival will also spotlight upcoming talent in the film and art industry. GucciFest will be broadcasted on YouTube and other platforms between November 16 to 22.
Image Credit: Gucci