Street art and guerrilla advertising are exploding all over the world, and Gualicho's graffiti is getting some well-deserved attention. Since 1998, Argentinean painter and street artist Gualicho has been leaving his unique brand of graffiti all over South America.
Gualicho's graffiti is both colorful and incredibly imaginative. Having appeared on buildings in Mexico, Cuba, Costa Rica and other cities south of the equator, recently, North American graffiti lovers have also noticed Gualicho's work.
Implications - The incorporation of street art and subculture interests into advertising can help businesses reach new markets of younger consumers. By appealing to alternative lifestyles as well as mainstream demographics, a company can expand its audience and ensure maximum profit potential is achieved.
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