Grove Collaborative Fresh Horizons is Drew Barrymore-Approved
Michael Hemsworth — March 8, 2023 — Fashion
References: grove.co & drugstorenews
The Grove Collaborative Fresh Horizons range is a new line of home care products created in collaboration with Drew Barrymore to provide consumers with an effective yet sustainable way to keep spaces feeling good.
The product range includes hand soap, multipurpose cleaner concentrate, dish soap, laundry detergent, candles and hand soap sheets in Palm Leaf Mist and Island Orchid scent options. The line also includes a dish soap dispenser, hand soap dispenser, a euro dishcloth and a reusable glass spray bottle.
Barrymore spoke on her collaboration for the Grove Collaborative Fresh Horizons range saying, "I wanted to create a line of home accessories that were bright, modern and inspired by the beauty of the natural world. Every piece was designed and crafted to be sustainable, beautiful and effective for the health of people and the planet."
The product range includes hand soap, multipurpose cleaner concentrate, dish soap, laundry detergent, candles and hand soap sheets in Palm Leaf Mist and Island Orchid scent options. The line also includes a dish soap dispenser, hand soap dispenser, a euro dishcloth and a reusable glass spray bottle.
Barrymore spoke on her collaboration for the Grove Collaborative Fresh Horizons range saying, "I wanted to create a line of home accessories that were bright, modern and inspired by the beauty of the natural world. Every piece was designed and crafted to be sustainable, beautiful and effective for the health of people and the planet."
Trend Themes
1. Actress-backed Home Care Products - Partnering with celebrities to promote eco-friendly home products can increase brand awareness and appeal to environmentally conscious consumers.
2. Sustainable Home Cleaning Products - The demand for eco-friendly and sustainable home cleaning products is increasing, providing an opportunity for companies to introduce new and innovative products.
3. Multi-functional Home Care Products - Consumers are looking for multi-functional home care products that are not only effective but also convenient and easy to use, creating opportunities for companies to introduce these types of products.
Industry Implications
1. Home Cleaning Products - The home cleaning products industry can create eco-friendly products that cater to consumers' growing preference for sustainable and biodegradable products.
2. Celebrity-endorsed Products - By partnering with celebrities, companies from various industries can increase brand awareness and appeal to a wider audience.
3. Personal Care Products - Companies in the personal care industry can create multi-functional products that not only clean but also provide other benefits such as moisturizing and refreshing properties.
5.9
Score
Popularity
Activity
Freshness